Social media knowledge spread during MAMP Lab 3 at Venture City
The Venture City, a welcoming and open co-working space in Little Havana, was the host site for the third and final Miami Arts Marketing Project 2019 Lab: Social Media Roundtable Roundup. As people trickled in and settled into their respective tables, facilitators prepared to drop knowledge about all things social media.
Andres Cuellar, founder and CEO of Superlative Creative shared tips on how to improve social media presence as well as where to find inspiration. His suggestions included:
- The program Planable which allows using more than one channel to post to social media
- Looking at artists portfolios online as services like Dribble.com for inspiration
- Find which specific social media channel draws your largest audience
- Properly code and tag to gain the most from your analytics
Ed King, artist and creative content manager for Broward’s ArtServe, focused on paid social media, audience engagement, and overall media planning.
“In order to succeed, it’s important to make sure social media ‘fits into’ your media planning and works in terms of cost efficiency. For example, an advertisement that’s 80% image and 20% copy will appear higher on searches,” King says. “Engagement is the driver of your impressions and inserting key words will help people find you.”
He suggested using multiple sources, including organic, paid, and sponsored plus getting staff involved in the process because “paid social has to be supported with your own engagement.”
Yet another facilitator, Giovanni Insignares of Insignia Media Digital focused on social media advertising and mentioned Facebook Pixel, which measures ad performance and allows for retargeting and Custom Audience which allows you to upload your e-mail database to find similar audiences. He added that the Lumen5 app is a great video creation platform for businesses. The morning’s participants feverishly took notes and asked questions, a sure sign they’ll be using these tools in their future efforts.
Mike Simmons, CEO of WIMS Consulting, a full-service marketing, CRM and business development firm and one of the morning’s facilitators, had this to share: “When it comes to advertising on social media, I encourage my clients to take the following approach – first, create a specific call to action for your audience then, focus in on the real target market/audience, both the who and where. Then, you move on to the creative,” he says. “That’s followed by the budget to ensure you consistently execute (meaning, 50 people getting 10 impressions is better than 500 people getting 1) and finally, you measure and improve.”
This MAMP Lab was the final one of the season, the program returns in January 2020.