High impact series is curated for the arts and creative ecosystem.

Miami Arts Marketing Project, a signature program of the Arts & Business Council, is a high impact conference and series empowering the marketing, communications, and corporate outreach capabilities of South Florida’s arts organizations and creative companies. It is a collaborative and educational experience like no other. For over 20 years, more than 200 of South Florida’s most influential arts and cultural organizations, entrepreneurs, and creative change-makers have gathered to drive innovation, discover the latest trends in marketing, and explore curated partnership opportunities with corporations, patrons, and investors.

The series kicks off with the annual conference on January 29 from 8AM to 3PM at the Adrienne Arsht Center. Storycentric: Content that Engages & Motivates is the theme for 2019.  We are all connected and influenced by content and its context. Participants will explore the tools and techniques that make story-centric marketers successful, delve into ways to optimize their content and measure its performance, and secure new strategies for tackling marketing technology, content consumption, and audience activations.

“Many of the arts organizations and creative entrepreneurs we serve do not have access to marketing specialists. There is a tremendous need for training and resource sharing in this area.  Conference attendees will discover ways to tell their brand’s story in an authentic and relevant manner, the best types of content and distribution methods to use, and how to develop content that engages, compels, and motivates.” said Laura Bruney, CEO of the Arts & Business Council.

Keynote speaker Cynthia Demos

KEYNOTE: CYNTHIA DEMOS, CYNTHIA DEMOS COMMUNICATIONS

An Illuminating keynote featuring impactful ideas on how your group or business can tell your story to engage new audiences, patrons, donors and investors.  Our keynote speaker is Cynthia Demos. Her name may sound familiar; she was a news anchor for a decade in south Florida at CBS4. She is a multi-Emmy Award winning journalist who now runs her own Communications company, Cynthia Demos Communications, focusing on Online Marketing Videos and Commercials, and Media / Presentation Training for CEO’s. She is still seen regularly on TV in specials and segments.  She has learned the power of video, now more than ever, is key to running a powerful company.

ACCELERATOR AM SESSION: PATRON JOURNEY

Stretch your audience capacity with Paul Miller from Patron Manager with thought provoking interactives to move your audience and consumers toward more meaningful engagement.

 ACCELERATOR PM SESSION: TELLING YOUR STORY WITH SIZZLE AND FLAIR

Bring the sizzle to your marketing & outreach with new tools and tips. A moderator-lead panel discussion followed by hands-on interactives that will explore innovative audience engagement, social media user content, photo bait and more.

EXPO TECH TALK TABLES

Featured companies provide one minute coaching opportunities on curated topics around marketing, social media, tech and resources. Mix and mingle with Miami’s creative ecosystem while enjoying artisan coffee, arts activations, inspiration tree and more.

ABOUT THE ARTS & BUSINESS COUNCIL

The Arts & Business Council is leading the movement to build a sustainable cultural ecosystem through advancing high-impact partnerships between business, entrepreneurs, and the arts. As Miami’s only organization that leverages the arts for economic vitality, ABC plays a leading role in developing programs that create effective and mutually beneficial outcomes. We assist over 500 arts groups through executive consultancies, leadership training, audience development, workshops, forums, curated outreach and networking events. We are the leading organization in South Florida for advancing arts marketing initiatives and innovative audience development.

For more information and to register for the Conference or Series, visit http://www.artsbizmiami.org/mamp or contact jean@artsbizmiami.org.