Arts & Business Council’s first MAMP Lab set for Februrary 28

The Arts & Business Council of Miami’s MAMP (Miami Arts Marketing Project) Labs series begins at the end of this month, on February 28 with their Analytics Hack Session. It’s happening at the Arsht Center for the Performing Arts, a longtime partner of the Arts & Business Council of Miami, from 9:30 a.m. to 12 p.m.

At the hack session, participants will hear from experts across all areas of digital on how to unify their data to inform, empower and grow their organization.

Like the name suggests, attendees will have the opportunity to sit with the people who tackle the tough questions on data. The one-on-one format will help them gain the business and civic savvy needed to impact their stakeholders and ultimately advance their organization’s mission.

Prior to this first MAMP Lab, ABC tried something new this year by kicking off the 2017 Miami Arts Marketing Project Series with an all-day conference at the Arsht Center. The event brought together the business and arts communities under one roof. They came there for a day’s worth of pitching and social media tips and interactive sessions from industry experts.

Those looking to improve and perfect those skills included representatives from the theater, music, performing arts and arts venues. Together they gathered at tables and were tasked with devising a corporate pitch, tackling marketing and social media to improve audience numbers and utilize both to their maximum potential.

Packed house at the 2017 MAMP Conference at the Arsht Center. Photo by Michael Todd

The bootcamp-style sessions were led by Max Duke of PBS Digital and Erik Gensler, founder of the digital marketing consulting firm Capacity Interactive. Joining them to lead the day were keynote speakers Ebonni Bryant of The Idea, Inc. who moderated the event, Robyn Perlman, principal partner of CoreStrategies for Nonprofits Inc. and Gabriela Guzman, founder and director of The Jupiter Circle.

The Pitch Panel was a collective Who’s Who of the arts and corporate world. Jonathan Plutzik and Deborah Briggs from The Betsy Hotel, Stephanie Kassoy of Nekto Collective, Ellen Bristol of Bristol Strategy Group, Etain Connor of High Tide Initiatives, Maria Llorca from the Greater Miami Convention & Visitors Bureau, Marte Siebenhar of the New World Syphmony, John Copeland from the Adrienne Arsht Center, Amy Sherit of AroundTown Magazine and Culture Owl and Jordan Magid of Unconventional.

Participants also had a couple of chances throughout the day to visit the Expo Area, where partners like CollabMiami were offering “Logo Therapy Sessions” to assist organizations in devising or refreshing a logo. Among other Expo partners were representatives from the World Out Games, Greater Miami Festivals & Events Association and the Greater Miami Convention & Visitors Bureau. There was even a hope or wishing tree, where attendees could write down their hopes on a tag they placed on the tree-lit branches.

It is the continued gathering of experts that allows the MAMP Series to continue providing invaluable learning tools to arts groups in all aspects of social media, marketing, audience development and retention, and corporate sponsorship and partnerships.

Register for one or all the remaining MAMP Labs here. Cost is $60 per Lab and there are scholarships available.